Glossary

Software terms we use with clients

Plain-language definitions for Softlinks discovery calls, proposals, and SOWs.

Deliverability Edge computing Industry OS Multi-tenant MVP PWA Retainer SaaS SOW SPF / DKIM / DMARC Tenant White-label

Deliverability

Whether branded email reaches the inbox — driven by authentication (SPF/DKIM/DMARC), reputation, and clean sending streams.

Edge computing

Delivering content close to users (e.g. via Cloudflare CDN) to reduce latency and keep global sites fast.

Industry OS

A vertical software suite that covers core operations for one sector (e.g. clinics, real estate, field service) instead of a generic spreadsheet stack.

Multi-tenant

Architecture where one product serves many customer organizations with isolated data and configuration.

MVP

Minimum Viable Product — the smallest useful slice that proves a workflow for a real user role.

PWA

Progressive Web App — a web app that can feel installable and offline-capable without a full native rewrite.

Retainer

A monthly Softlinks engagement for uptime, patches, triage, and optional feature capacity after launch — instead of restarting a project every quarter.

SaaS

Software as a Service — multi-tenant software delivered over the web with ongoing updates, typically subscription or license based.

SOW

Statement of Work — the scoped document that defines deliverables, ownership, and commercial terms for a Softlinks engagement.

SPF / DKIM / DMARC

Email authentication standards that prove your domain authorized a message — critical for branded business mail deliverability.

Tenant

A customer organization inside a Softlinks multi-tenant product, with isolated data, roles, and branding.

White-label

Presenting a Softlinks product under your brand (domain, logo, colors) while Softlinks/AzAd operate the platform.

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