Industry
Real Estate
Agencies need CRM, listings, and a public website that stay in sync. We ship Iqarly, a Gulf-focused Real Estate OS, plus custom real-estate platforms.
Sector view
How real estate software actually gets bought
Real estate software gets bought in the wrong order. Agencies start with portal subscriptions because portals bring buyers, then add a CRM when the pipeline gets unmanageable, then rebuild the website when it embarrasses them. By that point the same property exists in four places and the agency's own site is the least accurate of them.
The order that works is inventory first: one record per property that the website, the portal feeds, and the agents all read from. Once that exists, CRM and enquiry routing are additions rather than another place to re-type listings. Commission structures, multilingual listings, and local buyer habits differ enough by market that this is where adaptation belongs, not in the plumbing.
Challenges we see
- Listings scattered across portals and spreadsheets
- Agents working without a shared pipeline
- Weak or outdated public agency websites
Typical outcomes
- Unified property CRM
- Agent workflows
- Branded public site
