Softlinks product
Iqarly
Real Estate OS
Gulf-focused real estate OS for agencies — property listings, customers, agents, and a branded public website that stays in sync.
Overview
What Iqarly is, in plain language.
Iqarly is Softlinks’ Gulf-focused Real Estate OS for agencies — especially Dubai and the UAE. Listings, agents, customers, and a branded public website stay in sync so marketing and ops are not fighting two systems.
Adopt it when you need an agency stack that publishes properties and captures enquiries without rebuilding everything from scratch. (Other Softlinks Industry OS products are built to sell internationally.)
What you get
Capabilities that ship with Iqarly.
- Property listings and inventory
- Agent and customer CRM
- Branded public agency website
- Enquiry capture and assignment
- Role-based staff access
- Mobile-friendly ops
When to use it
Practical situations where Softlinks recommends Iqarly.
- Publish and manage property inventory for agents
- Capture website enquiries and assign them to staff
- Run a branded agency site that matches live listings
- Give managers role-based access across the team
Why Softlinks buyers pick it
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Custom SaaS & Web Platforms
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Product Design & UX
Interfaces people actually finish using
Case study
Iqarly case study
Guide
UAE real estate CRM guide
Guide
Build vs buy guide
Tool
Which product fits?
Ready to adopt Iqarly?
License, customize, or commission a Softlinks build on the same patterns.