Industry OS & Portals · Real Estate
Property listing management software for agencies
What we walk into
The state of play in real estate
- The same property entered by hand into two portals, a spreadsheet, and the website
- Enquiries landing in a shared inbox and reaching an agent days later, or never
- No record of which agent owns a client, so two of them call the same buyer
- A public website that shows properties sold last quarter
Outcomes
What changes
- Unified property CRM
- Agent workflows
- Branded public site
Broader sector context lives on Real Estate software, and the full engagement is described on Industry OS & Portals.
Scope
What the build covers
Single property inventory
One record per unit with media, pricing, availability, and status, which everything else reads from rather than copies.
Agent and client CRM
Ownership, pipeline stage, and follow-up history per client, so a handover does not lose the context.
Enquiry capture and assignment
Website and listing enquiries routed to an agent by rule, with a timestamp on first response.
Branded public website
The agency site renders live inventory, so taking a property off the market removes it everywhere at once.
Rollout
How it sequences
01
Inventory and roles
Load current listings, define agent roles, and agree what makes a property live, reserved, or withdrawn.
02
Website on live data
The public site switches to the inventory, which is the moment the duplicate-listing problem stops growing.
03
Pipeline and routing
Enquiry rules, agent assignment, and follow-up reporting once the team is working from one set of listings.
FAQ
Questions buyers ask first
Does it syndicate to property portals?
Feed formats and syndication rules differ by market and by portal contract, so we scope that per agency rather than promising a universal push. The inventory is structured to export, which is the part that makes any feed possible.
Is this specific to the Gulf?
Iqarly was shaped around UAE and Gulf agency workflows — commission splits, multilingual listings, and local buyer habits. The platform runs anywhere, and we adapt those specifics to your market.
Can we keep our current website design?
Yes, if it is worth keeping. We can render live inventory into your existing site, or rebuild the front end so listings, search, and enquiry forms share the agency's brand.
Find your Industry OS
Tell us how your real estate operation runs today and we will scope the first release.